"When I was down in Arkansas for this Walmart meeting, you really do marvel at the amount of people who are wearing these Duck Dynasty T-shirts and hats," Forbes staff writer Clare O'Connor said. "There are kids pajamas, there is camo bedding and you probably won't be surprised to hear that they sell Duck Dynasty prayer devotionals."
This also includes the No. 1 country album on Billboard for the month of November, Duck the Halls.
"They've been so smart so far until yesterday's disaster at marketing themselves as this wholesome family. They hit every single retail category and every demographic for their viewer. However, you probably won't see a whole aisle at a Walmart in Boston devoted to these people, but you go down South and you do."
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