With all the time, money and energy we spend perfecting our skincare regimes, it's no wonder that some parts of the body receive a little less attention than they deserve. Case in point: our necks.
While you might assume that caring for the skin around your neck and chest is an unnecessary beauty concern that can wait until you hit retirement age, it's never too early to show our décolletage a little love.
Which is why we were intrigued to learn of the PRAI Ageless Throat & Décolletage Crème, which has been flying off the shelves in our trusty high-street store, M&S.
According to the website, the creme has been 'developed specifically to promote cell firmness and resiliency, while absorbing with minimal blending to avoid skin stretching,' and is ideal for treating the thin, sensitive skin around the throat and décolletage.
Packed with an array of anti-ageing and radiance-boosting ingredients such as hyaluronic acid to plump the skin, PRAI extract to improve elasticity, and mulberry, saxifrage and grape seed extracts to diminish discolouration, the creme is both luxurious and light in texture, meaning you won't be left with any sticky residue.
And if you spend hours hunched over our laptops (or staring at your phone in bed...) you might want to snap one up quick, because the creme also claims to combat creepiness, droopy jowls, turkey neck and double chins.
But if you're simply looking to smooth your lines, PRAI also promises to help restore elasticity and suppleness to the skin in just seven days.
No surprises that the product, which is available from everyone's favourite high street stalwart M&S, sells every sixty seconds across the world.
At £25, we reckon it's a bona fide bargain that will save you hours in beauty maintenance later down the line.
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